{"id":10318,"date":"2024-12-05T18:13:25","date_gmt":"2024-12-05T17:13:25","guid":{"rendered":"https:\/\/www.daema.it\/?p=10318"},"modified":"2024-12-05T18:15:28","modified_gmt":"2024-12-05T17:15:28","slug":"conversations-of-excellence-daema-meets-the-woolmark-company-part-2","status":"publish","type":"post","link":"https:\/\/www.daema.it\/en\/conversations-of-excellence-daema-meets-the-woolmark-company-part-2\/","title":{"rendered":"Conversations of excellence: Daema meets The Woolmark Company \u2013 Part 2"},"content":{"rendered":"\n

There is a fiber that, for centuries, has accompanied mankind in its most extraordinary endeavors: Merino wool<\/strong>. Woven into soft jersey, Merino wool is a natural material <\/strong>that almost seems to breathe with the wearer, adapting to the most extreme challenges while gently enveloping the body in softness.<\/p>\n\n\n\n

In this episode of our “Conversation with<\/em>” series, we met with Birgit Gahlen<\/a>, R&D Manager Europe at The Woolmark Company<\/a>, to explore the extraordinary qualities of Merino wool and discover how this unique fiber can redefine the concept of sustainable sportswear<\/strong>.<\/p>\n\n\n

\n
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From left: Daniela Manzoni, CEO & Co-Founder at Daema and Birgit Gahlen, R&D Manager Europe at TWC<\/sup><\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cMerino wool is not just a natural fiber; it\u2019s a technology created by nature itself<\/em>,\u201d explains Birgit. \u201cIt\u2019s thermoregulating<\/strong>: it warms you when it\u2019s cold and keeps you cool when it\u2019s hot. It\u2019s breathable<\/strong>, antibacterial<\/strong>, and resistant to odors<\/strong>. For the wearer, it\u2019s a silent but powerful ally.<\/em>\u201d<\/p>\n\n\n\n

Merino Wool in sports: performance and comfort<\/h2>\n\n\n\n

Imagine a garment that follows every movement, that breathes with you during an intense match or a workout under the sun. Perfect for tennis<\/strong>, golf<\/strong>, padel<\/strong>, but also for travel<\/strong> or everyday life, Merino wool offers a rare balance between performance and comfort<\/strong>.<\/p>\n\n\n\n

A conscious and sustainable choice <\/h2>\n\n\n\n

\u201cWearing a Merino wool garment is not just about performance. It\u2019s a feeling. It\u2019s knowing that what you\u2019re wearing supports you in the most intense moments, but does so with softness, respecting your body and the planet<\/em>\u201d, adds Daniela.<\/p>\n\n\n\n

Merino wool is much more than a highly performing material. Each thread tells a story: that of the woolgrowers who produce it with sustainable techniques, its bond with the land, and its ability to transform nature into a lasting resource.<\/p>\n\n\n

\n
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The Merino is one of the oldest sheep breeds in the world.<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cWhen we choose Merino wool,<\/em>\u201d Daniela says, \u201cwe choose a different path. It\u2019s a material that reminds us how sustainability is an opportunity, an added value, something that improves not only the product but also the person who wears it.<\/em>\u201d<\/p>\n\n\n\n

Simplicity without compromise <\/h2>\n\n\n\n

Another remarkable aspect of Merino wool is its ease of care<\/strong>: \u201cGarments made from superfine Merino wool are machine washable and simple to iron,<\/em>\u201d points out Birgit. \u201cThis is due to the natural elasticity and resilience of its fiber<\/em>.“<\/em><\/p>\n\n\n\n

Merino Wool: a choice for luxury as well <\/h2>\n\n\n\n

The unique qualities of Merino wool make it a key player in high-profile projects. Birgit reveals to us how iconic brands like Prada<\/strong>, for example, have chosen it for the technical uniforms of the Prada Pirelli team during the America’s Cup<\/strong>, combining elegance, durability, and high performance in a fiber that embodies the best of nature and innovation.<\/p>\n\n\n\n

Discover the Daema experience<\/h2>\n\n\n\n

In every Daema garment, Merino wool transforms into a unique experience<\/strong>. It is lightness, awareness, elegance, and respect for nature. It is an invitation to live and move in harmony with the world around us.<\/p>\n\n\n\n

Are you ready to experience your sport in style? Explore the Daema collection at Daema.it<\/a>.<\/p>\n\n\n\n

To explore the first part of “<\/em>Conversation with The Woolmark Company<\/a>. A Shared Vision of Sustainable Luxury and Responsibility,” and to watch the full interview video, click here<\/a>.<\/em><\/strong><\/p>\n\n\n

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Daema: FOR SPORT PLAYERS FROM SPORT PLAYERS<\/sup><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Discover the wonders of Merino wool, the natural fiber that combines performance, comfort, and sustainability. Daema, in collaboration with The Woolmark Company, explores the extraordinary qualities of this fiber, perfect for elegant, high-performance sportswear. Ideal for sports such as tennis, padel, and golf, Merino wool offers a unique balance of lightness, breathability, and durability. Sustainable, versatile, and even suitable for luxury, Merino wool is the perfect choice for those seeking high-quality, eco-friendly clothing.<\/p>\n","protected":false},"author":3,"featured_media":10341,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[432,428,431,430,434,433,429,411,414],"class_list":["post-10318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","tag-ecofriendlyfashion","tag-merinowool-en","tag-naturalfiber","tag-golfstyle-en","tag-sportstyle","tag-stylishsportswear","tag-sustainablefashion-en-3","tag-sustainableluxury-en","tag-woolmark-en"],"acf":[],"yoast_head":"\nConversations of excellence: Daema meets The Woolmark Company \u2013 Part 2 - Daema<\/title>\n<meta name=\"description\" content=\"Discover Daema's Merino wool collection, stylish, sustainable, and high-performance sportswear. 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Daniela Manzoni<\/a>, CEO & Co-Founder at Daema, says: \u201cThe feeling I get when I wear my Daema garments for a tennis match is incredible: although wool is often associated with warmth, in reality, Merino wool feels as fresh as cotton<\/strong> to the touch and on the skin, providing a sensation of lightness and freshness even on the hottest days.<\/em>“<\/p>\n\n\n\n