Authentic well-being: cultivating inner beauty to shine outward
“Authentic well-being begins within and naturally radiates outward, harmonizing body, mind, and spirit with a holistic approach that celebrates each woman’s unique beauty.” These words
Sporty-chic sportswear, designed to be circular.
Discover the values of wearing high performance sportswear in Merino wool jersey, a natural fiber selected using criteria of sustainability and processed by an entirely Italian chain.
Clothing
Accessories
The real challenge is a circular production.
Webazine
Conversations of excellence: Daema meets The Woolmark Company – Part 2
Discover the wonders of Merino wool, the natural fiber that combines performance, comfort, and sustainability. Daema, in collaboration with The Woolmark Company, explores the extraordinary qualities of this fiber, perfect for elegant, high-performance sportswear. Ideal for sports such as tennis, padel, and golf, Merino wool offers a unique balance of lightness, breathability, and durability. Sustainable, versatile, and even suitable for luxury, Merino wool is the perfect choice for those seeking high-quality, eco-friendly clothing.
Conversations of excellence: Daema meets The Woolmark Company – Part 1
Discover ‘Conversation with The Woolmark Company,’ Daema’s initiative that embodies a shared vision of style, innovation, and sustainable luxury. In an era where the concept of luxury is evolving, Daema stands out for its use of Merino wool — a natural, biodegradable, and renewable fiber — to create garments that combine elegance and durability. With a philosophy of conscious fashion, in this first part of the excellent conversation with Woolmark, Daema celebrates the harmony between style and sustainability, responding to the growing demand for responsible products. Discover how this shared vision promotes a more sustainable future for the fashion industry.
