Natural WoolFeeling
Sporty-chic apparel eco-designed to be glamorously circular
Discover the values of wearing high performance and circular sportswear in Merino wool jersey, a natural fiber selected using criteria of sustainability and processed by an entirely Italian chain.
Clothing




Accessories
The real challenge is a circular production.


Webazine

Unlocking athletic potential: insights from Dr. Vanessa Costa’s talk on sports psychology
Unveil the secrets of mental preparation in sports with Dr. Vanessa Costa, Psychotherapist and Sports Psychologist. Explore emotional management, motivation, and self-esteem to excel in your sports discipline. Gain practical advice to successfully confront challenges like the ’30 km wall’ in a marathon and transform your emotions into allies for your performance.

Mental training in sports: how to optimize your performance
These are some of the questions that non-professional athletes often ask themselves during a competition or even during an informal game. The gaming experience, whether

Merino wool, a beneficial natural fiber for the skin
Daema, a licensee of The Woolmark Company® since 2022, introduces the use of superfine Merino wool in sportswear garments. This luxurious fabric with a fiber diameter of 17.5 microns or less offers comfort and relief for sensitive or eczema-prone skin. The research by The Woolmark Company® highlights the positive impact of wearing superfine Merino wool on the severity and symptoms of eczema, making it a natural and soothing choice for those seeking skin-friendly clothing options. Daema’s commitment to incorporating this premium material into their sporty-chic and functional clothing allows individuals to enjoy fashion without compromising the well-being of their skin.