Natural WoolFeeling
Sporty-chic apparel eco-designed to be glamorously circular

Discover the values of wearing high performance and circular sportswear in Merino wool jersey, a natural fiber selected using criteria of sustainability and processed by an entirely Italian chain.



The real challenge is a circular production.


The treasure of Biella

Water is an essential element. Water is life. The pure water that has always flowed in its territories has allowed Biella, in Piedmont, and its