Webazine

Roundup of news from the Daema world

Passion for padel and glamorous well-being: Daema celebrates the holistic approach with Wellness Café Bergamo in the Woman Padel Cup

10 December 2023

Discover the harmony of female well-being, elegance, and sporting performance in the Wellness Café Woman Padel Cup in Bergamo, an extraordinary event celebrated in collaboration with Daema. Rewarding the players’ determination with the Natural WoolFeeling collection, this initiative transcends competition, embracing holistic balance and sustainable luxury.

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Merino wool, a beneficial natural fiber for the skin

28 August 2023

Daema, a licensee of The Woolmark Company® since 2022, introduces the use of superfine Merino wool in sportswear garments. This luxurious fabric with a fiber diameter of 17.5 microns or less offers comfort and relief for sensitive or eczema-prone skin. The research by The Woolmark Company® highlights the positive impact of wearing superfine Merino wool on the severity and symptoms of eczema, making it a natural and soothing choice for those seeking skin-friendly clothing options. Daema’s commitment to incorporating this premium material into their sporty-chic and functional clothing allows individuals to enjoy fashion without compromising the well-being of their skin.

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The treasure of Biella

26 October 2022

Water is an essential element. Water is life. The pure water that has always flowed in its territories has allowed Biella, in Piedmont, and its

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