Daema unveils a prestigious partnership with the golf club “Ai Colli di Bergamo Golf,” which is part of the “Giardino Fiorito” initiative designed by Daema for the summer of 2023.
Inspired by the extraordinary beauty of fresh gardens, the Giardino Fiorito is a charming garden of giant flowers that transforms into a captivating traveling pop-up shop. Immersed in a dream-like atmosphere, with gigantic magnolia flowers, this unique place magically blends nature, fashion, and art, offering a truly unique shopping experience.
The partnership between the two brands is born as a tribute to the love for the beautiful city of Bergamo, which is the birthplace of both brands.
The choice of Ai Colli di Bergamo Golf as the location for the Blossoming Garden pop-up within the world of golf has deep roots in the city of Bergamo. With its enchanting landscapes and refined atmosphere, Bergamo provides the perfect backdrop to celebrate the beauty of nature and the elegance of fashion.
Bergamo, like Rome, stands on seven hills. Known as the natural jewels of the city, the seven hills of Bergamo with their lush woods and impeccable meadows, breathtaking panoramic views, and fresh mountain air, offer enchanting landscapes and luxurious atmospheres.
Immersed in the stunning beauty of the nature of Bergamo’s seven hills, Ai Colli di Bergamo Golf has a rich and fascinating history dating back to its foundation in the 20th century. Located in the picturesque Astino Valley, the club boasts a tradition of elegance and a passion for golf.
“We are deeply honored to launch our Blossoming Garden pop-up at Ai Colli Bergamo Golf Club, such an extraordinary and exclusive destination for golf enthusiasts,” stated Daniela Manzoni, CEO and Co-Founder of Daema. “Bergamo is the city where Daema was born in 2020, and there is no more authentic way to celebrate our beautiful hometown and its enchanting natural landscapes.”
Daema, the women’s sportswear brand that enchants with its creativity and sustainable innovation, has chosen the prestigious Ai Colli di Bergamo Golf to introduce its new initiative that combines craftsmanship and the shopping experience in a unique aesthetic journey.
Starting from Thursday, July 13th and throughout the month, at the exclusive pro-shop of Ai Colli di Bergamo Golf, the Daema “Blossoming Garden” pop-up will be set up, a immersive and engaging experience, where art and fashion blend magically with nature.
Golf enthusiasts know that being in touch with nature is an essential part of the sporting experience. As you navigate the golf course, you are immersed in the surrounding natural beauty, with the melody of birdsong, the gentle breeze caressing your face, and the lush green stretching to the horizon.
The indescribable feeling of peace and serenity while walking amidst fairways and roughs, enjoying the tranquillity that nature provides. This sense of immersion in nature nourishes the passion for the beautiful game of golf.
Now, imagine extending this unique and engaging experience beyond the golf course. Imagine immersing yourself in an enchanted world of giant flowers, creating a captivating atmosphere.
Imagine strolling among velvety petals and enveloping fragrances as you explore an extraordinary selection of Daema garments for your favourite sport, curated for the members and friends of Ai Colli di Bergamo Golf by Claudia Orlandini, the club’s director, who is always attentive to carefully choosing garments that offer maximum comfort during the practice of this sport.
The “Blossoming Garden” project by Daema aims to create an immersive and engaging space where visitors can explore the captivating Daema Natural WoolFeeling line in an enchanting setting. It will be an opportunity to immerse yourself in the magic of giant flowers and discover the harmonious fusion of art, fashion, and nature.
The Daema Natural WoolFeeling collection is a sports line that combines high performance, thanks to the excellent properties of TechForming™ merino wool, with a clean style and refined design enhanced by the use of white color.
Daema garments combine sophisticated style and functionality, ensuring maximum comfort and freedom of movement on the golf, tennis, and padel courts. But not only that: with their qualities, every garment in the Daema Natural WoolFeeling Collection is perfect for post-match activities, travel, countryside snacks, and any occasion, even non-sporting, where casual luxury is desired.
We will be ready to welcome you starting from Thursday, July 13th, at 5 PM.
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Daema, a licensee of The Woolmark Company® since 2022, introduces the use of superfine Merino wool in sportswear garments. This luxurious fabric with a fiber diameter of 17.5 microns or less offers comfort and relief for sensitive or eczema-prone skin. The research by The Woolmark Company® highlights the positive impact of wearing superfine Merino wool on the severity and symptoms of eczema, making it a natural and soothing choice for those seeking skin-friendly clothing options. Daema’s commitment to incorporating this premium material into their sporty-chic and functional clothing allows individuals to enjoy fashion without compromising the well-being of their skin.
Daema, the brand of women’s sportswear that enchants with its creativity and sustainable innovation, presents a new initiative that combines art and shopping experience in
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